When LinkedIn powerhouse Lea Turner launched her first podcast, The HoLT’s Survival Guide for Small Businesses, she wanted to make a big splash in both the entrepreneurship and lifestyle space. With her vibrant personality and bold approach to business, the podcast had all the right ingredients for success — but it needed strategic PR to cut through and reach the right listeners.

POW PR designed a campaign that combined national press, business publications, and podcasting media to position Lea as a must-listen voice in entrepreneurship. We secured features in mainstream titles like The Independent, The Telegraph, and The Mirror, alongside business and tech press coverage in outlets such as Maddyness, City News, Business in the News, and UK Business News.

To strengthen podcast discoverability, we targeted podcasting platforms and newsletters, landing coverage in Podcasting Today, PodNews, PodBible, and Great British Podcasts. We also secured guest interviews across shows like Connections B2B, The Passionate Pioneer, Yes She Can Project, and Quality of Mind, ensuring Lea’s voice was heard across both business and personal growth audiences.

By blending credible national exposure with niche industry features and podcasts, we positioned The HoLT’s Survival Guide as a go-to resource for entrepreneurs, while amplifying Lea’s unique voice and story.