How POW PR Secured 12 Highly Relevant Podcast Placements for Thatchers Cider, Expanding Brand Reach, Storytelling, and Industry Leadership
POW PR designed a bespoke podcast outreach strategy that focused on aligning Thatchers’ heritage and values with the right audiences. By identifying podcasts with engaged listeners in retail, sustainability, brand growth, and cider culture, we ensured every placement would deliver meaningful engagement.
Our tailored pitches highlighted Thatchers’ unique brand story—spanning its 120-year history, leadership insights, and commitment to regenerative farming—capturing the attention of podcast hosts and producers. Leveraging our industry connections, we built strong relationships that opened doors to top-tier shows and created opportunities for authentic, story-driven conversations.
To maximise impact, we worked closely with Thatchers’ spokespeople, refining talking points so each feature resonated with the specific audience of that podcast. This combination of cultural relevance, audience alignment, and compelling storytelling positioned Thatchers as a thought leader across multiple sectors.
““It’s been great working with Fiona, Sabrina and the Pow PR team. They’re knowledgeable, efficient, and friendly. We have so many good stories to tell at Thatchers, and great spokespeople, but traditional ‘news’ outlets weren’t the right fit. We knew podcasts would be a great platform for the rich and colourful stories that come from a 120yr history of a family company, but we didn’t know where to begin. Pow PR worked with us to identify the right podcasts, shaped our stories and we’re able to make engaging pitches to the podcast creators. We’ve now had more guest spot offers than we can fit in the diary!””
Results:
Pieces of Coverage: 12
Audience Reach: Thousands
Thatchers Cider was featured in:
