How POW PR helped Waterlands chart to number 1 in Nature and become a Great British Podcasts Newsletter Podcast in 2023!

Waterlands series 2, from WWT and 18Sixty, returned with new presenter Megan McCubbin and POW PR set to work in setting up exclusive interviews for her with The Sun and OK! Magazine which were then picked up further in the press. We also ensured that all the key podcast press knew the podcast was back and it got featured in Great British Podcasts not once but twice as it was in a round-up of one of their best podcasts of 2023. There was also key press pick up in the iPaper and The Times Environmental newsletter meaning that we achieved a spread of consumer, podcast and environment and in turn managed to reach a huge range of ideal listeners.

“POW PR have supported the WWT podcast, Waterlands, fantastically. Right from the start they were keen to understand our needs and knowledgeable in how to target an audience that we wanted to do more for. They are a big part of why Waterlands is so successful.”

— Jon Boardman, Content Manager WWT

“Yet again Fiona and the POW PR team got one client’s podcast’s noticed on a national level. They just get (and love) podcasts and how to publicise them. OK there are other publicists out there but not many of them understand podcasts as much as Fiona and her team, and that’s why we trust them. And they’re bloomin’ lovely, down to earth people too!”

— Gareth Evans, Founder 18sixty