Founded in 2020 by Fiona Fraser, POW has since worked on multiple No.1 across the UK charts
We have helped the UK’s top production companies, brands and talent grow their podcast audiences through PR and promotion.
Now, we help production companies, podcasters, authors and niche experts get booked on podcasts to reach thousands more people and grow their profiles.
Before setting up POW PR Fiona worked in TV publicity for 13 years, including being in-house at the BBC and Channel 4 as well as running PR for production companies Warner Bros. UK, Endemol and Fremantle.
We have been tweaking and refining our signature approach to promoting shows for the last 3 years and continue to keep on top of trends and look for new opportunities to share with our clients.
Speaking on why she is so passionate about podcasting as a mean of PR Fiona says:
“I have yet to find someone who can’t benefit from featuring on podcasts. I love helping people refine their messaging and expertise to help them go on to become sought-after podcast guests. We have an enviable black book of contacts you won’t find on any database, and we are adding to it daily. We get hosts and producers actively reaching out to us to ask who our clients are as as our reputation is so well respected, meaning our clients are valued highly in the industry, and we get opportunities for podcasts that haven’t even launched yet.”
Our values ↓
Our Values
Personality
Everything we do, and everyone we work with needs to have personality. We don’t do bland and boring, it’s not our style. We make podcast legends and they all have their own unique personalities that we love to see celebrated and talked about.
Enthusiasm
As we take on a limited number of clients each month we are always enthusiastic about those we do sign and in return, they are enthusiastic about working with us. We show up with endless enthusiasm for our clients and pitch them week in and week out to give us the best chance of success and it’s impossible to do that unenthusiastically.
Recognition
We want great podcasts to be recognised and get the attention they deserve. This means racking up accolades and listeners at the same time meaning you can go after the big podcast dreams - be it running a live event or getting into the charts.
Astuteness
We cut to the chase and don’t waste time unnecessarily. This is because we want to work smarter to get you even more results. To enable us to do this our clients trust us and our proven strategies which we have developed over the last 3 years.
Legendary
We are all legends here. When legends come together great things happen and we help our clients become podcast legends. Be it being reviewed in The Guardian, being interviewed by the BBC or looking the best in front of your client we are here to help make it happen.