Ready to create a steady stream of marketing assests to build your brand and business without the 24/7 burnout of social media?

INTRODUCING 🎙

INTRODUCING 🎙

POW-er Up Your Personal Brand

Get my simple strategy for getting booked on podcasts on repeat so that you can share your genius with engaged audiences and attract new clients for months and years to come.

In 2025 personal branding will be what sets you apart and is more important than ever.

Being positioned against a deluge of AI generated content there is one sure fire way to stand out - by being human.💁🏻‍♀️ 

 

Storytelling will categorically be what sets you apart online and helps you to connect with your audience now and in the future. 📖

 

When it comes to podcasting you literally can’t not be yourself so it’s the perfect place to showcase your genius whilst building instant trust with loyal and engaged audiences. 🙌🏻

 

But I know that podcasting can be a minefield. 💣

 

You have probably posted on Facebook asking to be on podcasts and responded to a random post looking for guests without really knowing why. 😔

 

You may have even given time to being interviewed for a podcast which was an odd experience that didn’t go anywhere and felt like a waste of time. 🙆🏻‍♀️

 

What if I told you there was a simple strategy to get podcast interview bookings that deliver on repeat? 🔁

Keep reading as I will tell you how 👇🏻

Are you an expert and want too….

💥 Have a strategic marketing plan that doesn’t involve creating a single piece of content?

💥 Reach hundreds (and potentially thousands!) of new potential clients for free?

💥 Become the go to expert in your field and the person everyone is talking about?

💥 Create a pipeline that delivers returns months and even years later?

💥 Develop relationships with people before you have even met them?

cRED

Then being a podcast guest is the ultimate power move for your brand and business.

💥 What you will learn 💥

Define your mission

First things first, you will get clear on your podcast mission and what you want to to achieve. Knowing this in advance will help you plan to get the the results.

Develop your message

Key messaging isn’t who we are and what we do. It’s the one single thing that you have to say in the interview to yield the results you want.

A powerful pitch

I will show you EXACTLY how to write a powerful pitch that will actually get opened and ready and you can personalise and re-use again and again.

Find podcasts for free

I know it can be a minefield finding. I show you where and how to find podcasts - and the best bit is - you can do it for FREE!

Interview training

So you have an interview, great. Now you need to work on your delivery. I am going to show what you need to do to ensure you get the most out of every opportunity.

Get extra PR

As if being booked on a podcast wasn’t enough PR I am going to show you how to leverage ever opportunity for your own marketing and help to build trust with your new and existing audience.

Vocal warm ups

Included is a bonus session from voice coach Nic Redman on how to warm up your voice ahead of recording so you sound amazing.

*NEW* Pitch tracker

Now included, a template spreadsheet that you can fill in and systemise so you can pitch to 100 podcasts easy peasy.


 

Here are just some of the reasons why getting booked on podcasts, if you have a business and want to reach more people with less effort, could be the marketing strategy you need…

✅ Instant Authority & Credibility

Being a guest on the right podcasts positions you as an expert in your industry. When a trusted host introduces you to their audience, it’s an endorsement that builds credibility faster than any ad or social post.

 ✅ Access to Highly Engaged Audiences

Podcast listeners are loyal and deeply engaged. When they tune in, they’re actively listening—unlike on social media, where content is easily scrolled past. If you’re a guest, you’re speaking directly to an audience that already trusts the host, making them more likely to trust you.

✅ Long-Lasting PR & Visibility

Unlike social media posts that disappear in hours, podcast interviews live online indefinitely. They continue to generate leads, awareness, and SEO benefits long after the episode airs. 

✅ No-Pressure Selling (That Converts!)

Podcasting isn’t about hard selling—it’s about storytelling. By sharing valuable insights and personal experiences, you build a connection with listeners who are more likely to become loyal customers.And you decide how big you want to go.

✅ A Smarter Alternative to Social Media Burnout

Podcast guesting allows you to reach thousands of potential customers without constantly creating social media content or running paid ads. It’s a high-impact, low-effort way to stay visible.

✅ Networking & Collaboration Opportunities

Being featured on a podcast isn’t just about the audience—you’re also building relationships with hosts, who often have strong networks and can introduce you to other opportunities.

✅ SEO & Discoverability

Podcast episodes appear in Google search results, and many shows also publish transcripts, blog posts, or YouTube videos. This increases your discoverability and strengthens your online presence.

✅ Leverage Media & PR Opportunities

Getting featured on podcasts builds a media portfolio that can lead to bigger PR opportunities—including guest articles, speaking gigs, and even TV or radio features.

Here are some of the results our previous clients have achieved with the programme….

Choose your plan

PAY-IN-FULL: £397

💥 Instant access to the programme

💥 Pitch template and pitch tracker included

💥 Lifetime access to the training

PAY-IN-THREE: 3 X £133

💥 Instant access to the programme

💥 Pitch template and pitch tracker included

💥 Lifetime access to the training

Prefer to have us book podcasts for you? Not a problem, check out our podcast booking service.

Click here for details

About Fiona Fraser, Founder of POW PR 💫

Fiona Fraser isn’t just a leader in podcast PR - she’s one of the driving forces behind the UK’s most successful podcast launches. Since founding POW PR in 2020, Fiona has worked with top production companies, brands, and talent to secure multiple No.1 spots across the UK charts, transforming podcasts into household names through strategic PR and promotion.


With over 13 years of experience in TV publicity, including high-profile positions at the BBC and Channel 4, Fiona’s expertise spans the biggest names in entertainment. She’s led PR for industry giants such as Warner Bros. UK, Endemol, and Fremantle, giving her an unrivalled understanding of how to create media buzz that turns audiences into loyal fans.

Under Fiona’s leadership, POW PR has become the UK’s leading podcast PR agency, consistently refining and perfecting a signature approach that gets results. Fiona’s deep industry knowledge and relentless pursuit of new opportunities ensure that her clients are always ahead of the curve, leveraging the latest trends to maximise exposure and audience growth.

I am ready to grow my personal brand through podcasts!

FAQ’s:

  • We get it - you're busy. That’s why I like to keep things simple and repeatable so you can get going really quickly.

  • No worries at all! You don’t need any previous PR experience to make this work. We’ve refined our process over years of working with industry leaders, and our strategies are built to deliver results for every client. Whether you’ve been in the press before or this is your first time, you’ll learn to position you as an expert and get you featured on the right platforms.

  • The total investment is £397. This includes everything you need to get booked on podcasts and amplify your brand’s visibility and influence.

  • Yes! We understand that making a significant investment can feel daunting, so we offer a payment plan to make it more manageable. You can spread the cost over 3 payments of £133 at no extra charge. You get all the benefits instantly, without the financial pressure of paying upfront.

  • Everyone has a story worth sharing, and we’re experts at helping you discover and refine yours. Our process will help you to find the angles that will resonate with podcast hosts, ensuring that your message is not only compelling but also aligned with your overall brand goals.

  • It’s totally normal to feel some nerves! That’s why we include media training as part of our service. We teach you how to prep you for interviews, help you feel confident in sharing your story, and even help with vocal warm ups. You will learn what you need every step of the way.

  • Not at all! Whether you’re just getting started or already have an established audience, podcasts will help you expand your reach and connect with the right people and we teach you how to use what you have to your advantage - your expertise!