Strategic Podcast PR
Introducing…
🚀 The POW-er Up PR Campaign🚀
Want to launch your podcast to dominate the podcast charts and wrack up podcast listeners and accolades at the same time?
Or hit a wall with your podcast growth and sick of being the best kept podcast secret?
Then put our proven podcast promotion formula to the test!
Our Clients Have Featured In:
You want to launch your podcast to the widest possible audience but don’t know how. 🛑
Or maybe you already have a great podcast, but aren’t sure how to get people to listen to it? 😕
Well, this is where POW PR can help. 💫
We are the UK’s first and only Podcast PR agency for people who want to get podcast famous.
We secure PR for hosts and experts through press and podcasts, to get everyone talking about them, so they don’t have to worry about what to do next to grow their podcast listeners and attract more opportunities.
We have got podcasts to number 1 in the podcast charts and increased listeners by up to 2500% from our PR and our campaigns regularly have a reach of multi-millions.
We have obsessively tweaked and refined our formula for Podcast PR over the last three years.
We know what makes an impact and when. But it doesn't stop there, we are continually finding and proving new ways to promote podcasts to maintain our position as an industry leader.
We have created a podcast promotion strategy that is about more than making you look good (although we do that too!).
Using our unrivalled enterprise, we strategically plan key steps that build on one another to create long-term listeners and build credibility and genuine talkability.
It’s a snowball effect.
We LOVE getting podcasts talked about and seeing our clients in the spotlight. Nothing makes us happier.
So, if you’re ready to launch your podcast like the best in the business, stand back and let POW PR get to work for you.
Our Coverage examples:
But first let’s get real for a moment. 😲
You make awesome podcasts but are left frustrated when it comes to getting people to listen to them.
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You dread your clients asking you how to get people to actually LISTEN to the podcast you have worked so hard to create.
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You get your marketing advice from LinkedIn and have never even thought about doing PR.
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You’re frustrated with putting in so much effort to try and attract new podcast listeners and rely on social media for marketing.
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Well there is a solution… 🙌🏻
Your done-for-you podcast PR campaign has arrived! 💥
We are here to help you wrack up podcast listeners and accolades at the same time with our proven podcast promotion formula. 📈
If you want:
💫 To dominate the podcast charts
💫 Get lavished in praise by podcast press
💫 Feature in the media to increase the exposure of your podcast by millions
💫 To grow your podcast in the most effective way by appearing on other podcasts
💫 To get back to focusing on making your show
💫 To build credibility that you can leverage for bigger opportunities
💫 To build assets that you can harness towards monetisation opportunities
💫 To feel supported and have cheerleaders
🚀 The POW-er Up PR Campaign 🚀
Introducing
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Introducing ↓
Put our proven podcast promotion formula to the test . 💥
Over the course of 3 months, we will work FOR you to secure a continuous stream of exciting promotional opportunities, that will keep your podcast in the spotlight and bring a steady stream of listeners to your show. 🎧
We use a mix of press and podcasts as the ultimate fast track to build awareness and drive listens using our powerful proven strategies. 🗞
We build your assets and accolades AND boost your chances of monetisation all at the same time. 💸
Step 1: Get Reviewed 🗞
Boost your listeners AND credibility by reaching Team POW’s unrivalled contacts.
There is no doubt that getting your podcast reviewed is something we all dream of when launching a podcast.
But at POW PR we make that dream a reality by supporting you with a press release that will blow the socks off influential journalists and have them hitting play to listen to your podcast.
Our job is to make you look AMAZING and get you in front of all the right press.
What would it feel like to see your podcast reviewed and praised in the likes of The Guardian?
We are here to position your podcast as the next big hit, get you in front of all the people who matter AND find you new fans to boost your podcast listeners.
We also meticulously research and build relationships with press writing about podcasts across lots of different subjects - lifestyle, business, wellness, you name it and we have a list for it.
So we will also make sure that all of our key contacts in the wider press get their hands on your podcast press release to include in any round-up features they may be planning.
We want to build credibility and genuine talkability for your show .
Step 2: Pitch to Press 📻
Let’s make you a podcast legend! 🌟
Are you ready to go national?
What would it feel going on radio to talk about your post? Or being interviewed by your FAVOURITE magazine?
In step 2, we will implement the PR strategy from the call and approach a wider range of media that we have built and researched, just for you and your podcast, to secure interview and coverage opportunities.
We want to build the reach of your podcast by getting featured in publications that your ideal listener reads, as we know that’s what will translate to listens.
We also want to help you line up lots of lovely coverage which you can feature on your website, in marketing and feature in any pitches you do to show your expertise and credibility.
Step 3: Pitch to Podcasts 🎙
This is where we will really propel your growth and expand your reach in the long term.
Getting featured on other podcasts is the proven best way to grow your own podcast.
We do this in step 3 so that the promotional effect can continue over the following months as interviews appear. (See, I told you we are strategic!).
We will research a list of podcasts relevant to you and your audience that are spread across different subjects to create the ultimate podcast-to-podcast promotion plan.
We will secure the bookings and get the dates booked in, so that no opportunity goes missed. We know that getting things booked is an area that some can fall down on and we are here to make sure it happens.
This proven approach means you will explode your podcast’s exposure by using our unrivalled expertise and contacts to make it happen.
Whats Included? 🧐
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We will have strategy call with you to find out all about your podcast and write you a PR strategy for the podcast that we will work towards throughout the campaign.
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We will write a press release to position your podcast as the next big hit and include all the key details press needs delivered in the way they love to see.
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We will contact the podcast press to get your podcast in front of them. This includes previewers at The Guardian and The Times as well as key newsletters. We also send your press release to any roundup writers that might be relevant such as Stylist, Men's Health etc.
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Following the strategy call we will come up with 3 angles to pitch for your podcast across a range of outlets that can include TV, radio, newspapers, magazines and online outlets. We want to secure features for your podcast and interviews for the host.
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We will research a list of podcasts that vary across a range of subjects and audiences that are aligned with yours to get host interviews. This is the quickest and most effective way of growing your podcast.
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We hold a halfway check-in call with you to discuss progress and make any tweaks to the strategy going forward.
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We will provide monthly updates with overall activity that also tracks the reach of results using our paid-for reporting software.
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If you haven't done interviews before, fear not. We will give you access to a training that will get you prepared.
What’s Next?
We can't wait to get to work on your podcast! 💪🏻
We know as production companies, you are busy MAKING great podcasts and getting the podcasts listened to is a whole other job that you only sporadically have time for.
But that's where we come in.
We love to pick up the baton and go out and find you opportunities to boost your podcast listeners and your profile at the same time.
Get in touch:
Shall we do this? //
Shall we do this? //
Why Work With POW PR?
We are the UK’s first and only Podcast PR Agency…
We have launched multiple No.1 podcasts in both the UK and category charts and worked on a multitude of award-winning podcasts and productions.
We work with the UK’s biggest and best networks and production companies including Acast, GoalHanger, Fresh Air as well as lots of awesome indie podcasters on the brink of making podcasting a job for themselves.
We are connected and established in the industry and our contacts are unrivalled.
We specialise in getting great podcasts the press attention they deserve so they can rack up accolades and listeners at the same time. Book a call with us to find out how
“Fiona did a brilliant job launching The Rest is Entertainment for us. Her extensive contacts and excellent knowledge of the podcast world helped us launch the podcast to the widest possible audience.”
Are Our Services for You?
Will you trust us as the experts to help you get there and trust our process to make it happen?
✅ You’re working on podcasts that have a well-developed format, and high-quality production values and are in it for the long game.
✅ You want to launch to the widest possible audience and use our contacts to do it.
✅ You want to have promotional opportunities lined up for you.
✅ You’d love a strategy that's designed to deliver at the right time so you don’t even have to think about how to grow your podcast.
We are not for you if:
You don’t have a strong podcast proposition.
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You don’t want to use press to reach new audiences.
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You want instant results and aren't willing to trust our well designed timeline.
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So what do you think?
Are we a great partnership waiting to happen?
Yes! Can we speak?
FAQ’s:
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We prioritise finding, pitching and securing promotional opportunities for podcasts for our clients and in doing so have achieved number 1 chart success in categories and the UK as well as increased listeners by 2500%. We are the UK’s first and only Podcast PR agency, founded in October 2020, and have tried and proven methods, which we use with the biggest and best production companies and networks in the UK.
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We know that most PR agencies offer 12 month contracts but we have found a way of working to get your results in 8 weeks. We would of course love to have you stay on and continue to build on those results but we want to give you that choice.
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Sign up using the link above. Otherwise you can email us with any questions you have to fiona@powpr.co.uk.